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Beryl Reichenberg

 Suggestions for Book Signing and Other Events

I have set up a number of my own book signing and other events and have the following suggestions for other authors. Most of my events occur outside, so some of these suggestions may not be appropriate for all venues. 


l. Buy brightly colored balloons to display outside the event. These create movement and draws attention to the event. 

2. I usually have a paper craft available for people to do when I hold an event. These are something simple that might appeal to all ages, especially children. 

3. Don’t rely on the venue to do all the publicity. It is important for the author to do some of their own. Your own news releases, flyers, emails and other forms of publicity will help get the word out about the event. People sometimes need to see the publicity in several places for them to remember.

4. Have a raffle. People like to turn out at events if they see that they might win a prize. I usually give away one of my children’s books to be given away by the venue the next day, so that they will return at least once to the store. 

5. Have the event in a location where there is likely to be a captive audience, preferable locations that are popular with local residents. I like locations where there are lots of people strolling by . At some locations, I might have a small grouping of chairs for readings and at others there may not be room.

6. Food is important. For our children’s book event at Whiz Kids Toy Store, we had popcorn, appealing to kids and adults alike.  Food helps to create a festive atmosphere. Even if I am on the street, I have a bowl of candy or cookies.

7. Have an inviting display. With my own events, I usually have stuffed animals on my table, my books in a display rack, a bright table cloth and colorful signs and banners. I like to engage people in conversation as much as possible.  Include brochures, business cards, bookmarks, newsletter copies and a clipboard to gather email addresses on your table. 

8. If on the street, remain standing and talk to people. Don’t sit at the table and look bored. Be lively and engage potential buyers in conversation.


Please share your suggestions about what works or doesn’t work at your events. Thank you, Beryl




Beryl Reichenberg

Article, Interview and Much More About Kid Lit

What issues should an author consider in working with a traditional publisher vs. self-publishing? How important is it to work with an editor? What should you consider when choosing a cover or fonts for your children’s book? What are some of the other issues that may arise if you also illustrate your own stories?  How important is it for parents to find time in their busy day to read to their children? 

To see my answers to these and other questions, drop by Earl Robert’s website at Read his article as he weaves together a discussion of many of the issues we all face when writing children’s books along with information about my background, writing process and publishing experiences. Earl combines his article with a video and description of my latest picture books, including my newly published book, Clowning Around. He also provides the URLs where my books may be purchased. 

Earl and I have exchanged comments from time to time over the past year on Linkedin. I have always found his comments insightful. A true professional, he is generous with his expertise. I am delighted to have this spot on his website.

Beryl Reichenberg

 If you wonder how parents can maximize their reading time with their children, or how I write my chidlren's stories, or what advice I give to children authors, or what my new book, Clowning Around, is about, read my interview on Female First website's :

Jodi Redford

Looking for a smokin' hot read to burn up your ereader just in time for Halloween? Kissin' Hell is now available for only $0.99 or FREE to Amazon Prime and Kindle Unlimited subscribers!


There are two certainties in life soul collector and hellhound Jericho Stryker knows too well—Death never takes a holiday, and women are typically more trouble than they’re worth. That goes double for his personal nemesis and regular pain in his backside, Lola McKenna. Sure, the luscious little hellcat gets his blood boiling in more ways than one, but some scratches are best left un-itched. That determination is strained to the max when a botched soul acquisition job lands him on the same case as Lola.

Fetching a stubborn soul from a haunted bordello should be a piece of cake. Unfortunately for Lola, she has to deal with Jericho horning in on her bounty. Attempting to keep her cool and her wits around her sinfully sexy adversary? Easier said than done. Especially when she finds herself locked overnight with Jericho. Not strangling him before sunrise? A faint possibility. Ignoring the lusty, depraved sexual fantasies he awakens in her? A snowball’s chance in hell of happening. But worst of all is the very real possibility that he could steal the one thing she most fears losing to him—her heart.

Bea LaRocca
Jake (Kinky in Kansas 1) a M/M/M Contemporary Cowboy Romance will be released November 19th!

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