The longer you make anything in your proposal—words, sentences, titles, paragraphs, chapters, anecdotes, and the book itself—the better it must be to justify its length.
People like to read about other people. That’s why anecdotes are an effective way to get your point across. Use fictional techniques to make them short stories that pack a wallop by being as humorous, dramatic, inspirational, or startling as possible. Anecdotes humanize the book by presenting a slice of life that readers can relate to. They also make for more enjoyable, memorable reading than abstract ideas. As Jack Canfield says, “Facts tell, stories sell.”